Observations, interviews, personas, journey maps, etc.
Basic layouts, overviews, and information architecture
Getting sections, containers, images, etc. in the right place
Usability tests, A/B testing, & feature validation
Branding, UI elements, transitions, typography, and color
Shipped to devs who have been involved from the start
Building a design system for an internal tool that can be easily managed, scaled, and implemented.
Streamlining the online sheet music shopping experience.
Regional Energy Utility
Helped the Data & Analytics department at a large Energy & Utility company update and codify their processes, and best practices.
Optimizing the onboarding process for new casino guests while accounting for complexities in system & compliance.